Three Questions
The questions come from Coudal Partners, I'm answering them for Wall Blank.
1. Will we be able to make money? Unless we can't sell *any*, we'll make money. The threshold for profitability is pretty low. Obviously there's a lot that remains to be seen, but it should scale well up to selling 100% everyday. There are options for growth beyond that as well.
2. When we're done, will we be proud of the work we've done? As outlined in our manifesto, even if we're done after one week, there's a lot of good that we will have done. From helping artists to helping people to preserving the earth. If absolutely nothing else, I would be proud of the principles that we've use to guide us along the way. Those are the things that will hopefully rub off on others as they start businesses.
3. Can we learn a little something new along the way? I've already learned enough to make everything worth it. If we stopped right now and never sold a single thing, I would have no regrets because of how much I have learned. One of the coolest things is that we're not stopping now and there's so much more to be learned. That excites me.
