Shawn’s posterous

One of the upcoming artists for Wall Blank emailed me tonight with the question regarding No Profit Fridays, "how do you make any profit off of this?"

I thought I'd post my response here for others to see.

We really don't make any profit off of no profit Fridays. We actually will lose money on Fridays (not to mention the loss of revenue to the tune of 20%).

Two reasons why I'm willing to 'give up' 20% of potential revenue:

1. The opportunity to help others. Basically we're taking $5-10k per week (hopefully) and saying who can we bless with this? Who can we help? How can we be an example so others follow? We want to do more than raise awareness, we want to be the ones taking the steps to really help. 
2. Hopefully there will be some benefit to us in return in the way of exposure. I hope it's clear to people that it's not purely marketing, as there are a lot of more effective marketing strategies that we could accomplish for far less than $5-10k per week.