Shawn’s posterous

How Not to do PR on Twitter

Yesterday, a VP of a major PR/Marketing agency (Ketchum) posted a pretty harsh statement on Twitter regarding the city he was visiting - the city where he was visiting a *major* client (FedEx) to give a presentation the next day. Long story short, someone from that client followed him on Twitter and saw his remark. They sent an excellently written email to the VP, as well as the full chain of command both at Ketchum and at FedEx. (Read the whole account from Peter Shankman)

Here's what I don't understand. This is a pretty big deal, being turned even bigger really quick because of social media. Why is it that the VP of one of the top PR/Marketing firms hasn't addressed this head-on yet? His profile lists a personal website which front and center has a video...from back in November. Why not get in front of a $99 webcam and record a sincere apology, clean up the mess and show how to really deal with PR in this day and age?

Had that been the case, the whole thing would have been put to rest and while millions would still read about it, they would see from a major PR player how to handle this kind of misstep in a real, authentic way. Instead, it's quickly becoming viral making them look worse by the minute in a real, corporate, stereotypical, non-relevant PR agency way.

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Why Doesn't the News Listen?

I just read If you never listen you never learn , a post by Dave Winer. It's a great quick read and I recommend it.

His closing really resonated with me:
"It really is long past the time for the news industry to listen to its users. We've been trying to start this conversation since the first blog post, but there's not been much listening. That may turn out to be the epitaph of the news industry, the users did care, but the industry never listened."

I find that to be so true. I hate that news media is so disconnected. There are so many  social media applications available and so much potential for innovation, yet it's not happening. We live in a reasonable-size city - approx. 200k people live here. We have one local paper, the Rockford Register Star. I've heard and read about their struggle to survive. On one hand, it saddens me to think that a local, long-standing business is struggling. But as is the case with almost every other news outlet that is struggling, I think they're writing themselves to death, so to speak. I read the news they offer, via an RSS feed in Google Reader. There's so much more they could be doing to connect with me. There are ways that they could get me to their website, heck even ways to get me to buy an occasional paper. There are ways that they could make money off of me.

Do I represent the bulk of their audience? No, definitely not. But if they give me what I want, I tell others like me and pretty soon I am representing a portion of their audience. Regardless, in a few more years, that portion will be the bulk of their potential audience. But they have to start listening now.

In my opinion, one of the most innovative things to happen in the news world is The Big Picture. It's fantastic. But it begs the question - why is a simple website, updated every other day so innovative? It shouldn't be. The idea should have been implemented a while ago, and would have been if news outlets were paying attention and striving to be engaging. Do you know who came up with the idea for The Big Picture? A software developer (great interview with him here). He works on it on the side, among his other daily tasks working as a programmer at Boston.com.

As Dave said so well, I do care. I want news. I want local news. I want up to the minute news. Give it to me or politely step to the side and let someone else take your place. One way or another, I have no doubt that a solution will come. And right now it doesn't look like it's going to come from the news media.

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How We Profit from No Profit Fridays

One of the upcoming artists for Wall Blank emailed me tonight with the question regarding No Profit Fridays, "how do you make any profit off of this?"

I thought I'd post my response here for others to see.

We really don't make any profit off of no profit Fridays. We actually will lose money on Fridays (not to mention the loss of revenue to the tune of 20%).

Two reasons why I'm willing to 'give up' 20% of potential revenue:

  1. The opportunity to help others. Basically we're taking $5-10k per week (hopefully) and saying who can we bless with this? Who can we help? How can we be an example so others follow? We want to do more than raise awareness, we want to be the ones taking the steps to really help. 
  2. Hopefully there will be some benefit to us in return in the way of exposure. I hope it's clear to people that it's not purely marketing, as there are a lot of more effective marketing strategies that we could accomplish for far less than $5-10k per week. 

Our first No Profit Print is available until this Friday (when a new one comes out): Fresh Perspective by Eric Kelley. All $36 of the purchase price goes to Love, Light & Melody.

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3 Jazz Masters Play Piano Together

Great stuff. I love how unique each of them are. The stogie? Awesome. (via @gapingvoid)

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Why I'm Not Worried About the Financial Mess

I'm not entirely sure why, and maybe I should be, but I'm not stressed at all about the down market right now. I'm saying this amid starting a business, a retail business at that. Perhaps I'm naive it will quickly learn that I should be stressed, but I think there's a few legitimate reasons I'm not stressed.

1. I think that the hardest hit people are going to be the baby boomers. They've been saving for retirement their entire lives, are going on social security and are largely dependent on their investments. During the last 10 years, they've seen their investments quickly build and have gained a large amount of security knowing how well off they'll be when they retire. As of today, however, the last 10-years are gone. It's a correction for sure and I have no doubt that the market will eventually regain those 10 years. But it's not going to happen overnight and maybe not even in the next couple years.

Lifestyle choices have already been made. If there's one thing we can learn from the last couple years' housing crisis, it's that people don't like scaling back already-made lifestyle choices. Will boomers buck that trend? Will they see that they need to scale back to live beneath their means? Or will their living above their means create another crisis in a few years when they're all out of money at about the point when they're going to need extra money for their care?

2. I think our generation is largely insulated from this economic crisis. A portion of our generation doesn't even use banks. For the most part, we don't trust the government or big business. We're fine shopping local. If there were a crisis that shutdown our shipping industry and created a situation where everything had to be sourced locally, I think it would actually excite many in our generation. We adapt and adjust pretty well. While many have gotten caught in debt early-on, I think many are learning their lesson early; While there's still time to correct the steering and get back on course.

Previous generations have dreamed of large incomes, big houses, nice cars, etc. We aren't any different. The difference, however, lies in the enterprising spirit which pervades our generation. We aren't factory-workers who can predict their income for the next 30 years. We will start businesses, grow businesses and come up with unique ideas. We're accused of being free-spirited. A shock I know, but we are. That free-spirit however, is insulating us from this economic downturn.

I see this downturn as an opportunity. Perhaps the greatest opportunity in many generations. I don't need to rely on Wall Street to make money. Or on banks. I would much prefer to pay for my house and my cars with cash. Or gold if need be. We will adapt. There will be pain for sure. But in the end we'll be much better off.

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I'm an ENFP

http://shawnmk.mypersonality.info

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Three Questions

The questions come from Coudal Partners, I'm answering them for Wall Blank.


1. Will we be able to make money? Unless we can't sell *any*, we'll make money. The threshold for profitability is pretty low. Obviously there's a lot that remains to be seen, but it should scale well up to selling 100% everyday. There are options for growth beyond that as well.
2. When we're done, will we be proud of the work we've done? As outlined in our manifesto, even if we're done after one week, there's a lot of good that we will have done. From helping artists to helping people to preserving the earth. If absolutely nothing else, I would be proud of the principles that we've use to guide us along the way. Those are the things that will hopefully rub off on others as they start businesses.
3. Can we learn a little something new along the way? I've already learned enough to make everything worth it. If we stopped right now and never sold a single thing, I would have no regrets because of how much I have learned. One of the coolest things is that we're not stopping now and there's so much more to be learned. That excites me.

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